Fieldwork outcomes at recruitment wave for Understanding Society’s second general population sample (GPS2)

Abstract

This report contains an analysis of fieldwork outcomes for the Understanding Society GPS2 sample. It focuses on productivity (at least one completed adult questionnaire as well as a completed household questionnaire) and compliance with contact protocols. It includes analysis of temporal, regional and geodemographic variation in these metrics. It concludes with a set of ‘lessons learned’ that will inform the future recruitment of additional cohorts into the Understanding Society panel.