The effect of interviewer personality, skills and attitudes on respondent co-operation with face-to-face surveys

Abstract

This paper examines the role of interviewers' experience, attitudes, personality traits and inter-personal skills in determining survey co-operation. We take the perspective that these characteristics influence interviewers‟ behaviour and hence influence the doorstep interaction between interviewer and sample member. We use a large sample of 842 face-to-face interviewers working for a major survey institute and analyse co-operation outcomes for over 100,000 cases contacted by those interviewers over a 13-month period.