What can your shopping basket say about your health? 

Novel sources of population data, especially administrative and medical records, as well as the digital footprints generated through interactions with online services, present a considerable opportunity for advancing health research and policymaking. An illustrative example is shopping history records that can illuminate aspects of population health by scrutinizing extensive sets of everyday choices made in the real world. In this talk I will cover my work with Avon Longitudinal Study of Parents and Children on integrating shopping history records into databanks of longitudinal population studies, as well as potential that these linked datasets bring for population health.