Book Chapter

The untold story of multi-mode (online and mail) consumer panels: from optimal recruitment to retention and attrition

By Allan L. McCutcheon, Kumar Rao and Olena Kaminska

Edited by Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick and Paul J. Lavrakas

Publication details

Publication date
Series or book
Online Panel Research: A Data Quality Perspective
Series or chapter number
No.5
Pages
pp. 104–126
Publisher
Wiley
ISBN
978-1-119-94177-4

Notes

Ordered for stock 09 June 2014

Topics