Acorn knowledge sheet

Summary

Acorn is a geodemographic segmentation of the UK’s population. It segments households, postcodes and neighbourhoods into 6 categories, 18 groups and 62 types. By analysing significant social factors and population behaviour, it provides precise information and an in-depth understanding of different types of people. This Acorn Knowledge spreadsheet provides a detailed understanding of each of the Acorn Categories, Groups and Types across numerous subjects, themes and topics. This knowledge gives you the opportunity to target, acquire and develop profitable customer relationships and improve service delivery to key neighbourhoods.