Dr Tarek Al Baghal
Associate Director, Questionnaire Design and Professor, University of Essex
- Psychology of survey response and questionnaire design
- Novel data sources and data linkage
- Measurement of socially undesirable behaviour
- Mixed-mode survey design
- Measurement errors in surveys
Outputs
Leading survey innovation
The Understanding Society survey includes what is known as an 'Innovation Panel' sample (IP) – a testing bed for survey methods. Dr Tarek Al Baghal describes the experiments conducted in 2014 and how these could help design and improve survey methods in the future.